Business Today Readership Survey

years old

Please indicate your age. (Please type in a whole number.)

In addition to attending school, do you work either a full- or part-time job? (Please select only one.)

How carefully do you read a typical issue of BUSINESS TODAY? (Please select only one.)

How would you rate the overall quality of the articles/features in a typical issue of BUSINESS TODAY? (Please select only one.)

On average, how long do you usually keep a typical issue of BUSINESS TODAY? (Please select only one.)

other readers.

Not including yourself, approximately how many people, both inside and outside of your household, read your copy of BUSINESS TODAY? (Please type in a whole number; if none, type in a “0”.)

Article Preferences

What are the top three types of articles you would most like to see in future issues of BUSINESS TODAY? (Please select up to three only.)

What are the top three types of articles you would most like to see in future issues of BUSINESS TODAY? (Please select up to three only.)

If you chose "other" above, please elaborate here.

Issues

Please rank the top five issues that most concern you today from the following list.

Education
Graduation

If you selected "other" as your graduation date, please specify the year here.

What is the name of the school you currently attend?

What are you majoring in? (Please be specific.)

What, if anything, are you minoring in? (Please be specific.)

What type of degree are you currently working towards? (Please select only one.)

Summer activities

What types of summer activities have you participated in (or plan to) in your college years? (Please select all that apply.)

What types of summer activities have you participated in (or plan to) in your college years? (Please select all that apply.)

If you chose "other," please elaborate.

Extracurriculars

What type of extracurricular activities are you involved in? (Please select all that apply.)

If you selected "other" above, please elaborate.

Careers
Current Plans

What are your current plans after graduation? (Please select only one.)

If you selected "other" above, please elaborate.

Private Sector job

What type of job in the private sector do you plan to pursue? (Please select only one.)

If you selected "other" above, please elaborate.

Graduate school

If you plan to attend graduate or professional school at some point, what do you plan to study? (Please select only one.)

If you selected "other" above, please elaborate.

Consumer Use
Items of purchase

Please indicate which of the following three items you plan to purchase in the next 12 months.

Websites visited

Which of the following websites, if any, do you visit regularly (that is at least 3 times per week)? (Please select all that apply.)

If you selected "other" above, please elaborate.

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