Sports Business: The King James Affect
Among the major sports leagues [NBA, NFL, MLB, NHL, PGA), nearly $16 billion is generated annually, realizing a sizable portion to the national GDP (Hoovers). These leagues are dominated by captivating figures including Tiger Woods, Kobe Bryant, Derek Jeter, Peyton Manning, and of course -- Lebron James.
These individuals are not only excellent athletic performers, but are to a greater extent an image – of franchises, cities, and a collective people, allowing stakeholders to capitalize on their marketability, creating value regionally, nationally, but also globally. It may surprise some that Kobe Bryant is the most marketable basketball player globally today. This marketability and popularity is largely due to championships.











